| Testimonials We''ve purchased nearly 10,000 postcards over the past 12 months. We've used them as invitations to our workshops, product (life, annuity, LTC) marketing, Annual Reviews and Thank Yous. We took digital pictures of our staff for a Christmas card that we sent to our clients during the holidays. It was a personal touch and a big hit with our clients. The postcards give our agency a professional image and the flexibility to mail any quantity the next business day.
We mail postcards after our senior seminars to thank people for attending. Buying decisions and appointments are not always made the day of the seminar so we send follow up postcards to keep our name in front of the attendee. The postcards encourage the need to do financial planning and pose questions as to the "volatility of the market". They are a great way to turn prospects eventually into clients.
I sent out 100 postcards to a prospect list near my home in northern California. I followed up with phone calls to each of the recipients and scheduled six appointments. I wrote approximately $114,000 in new annuity business from that mailing. For less than $100 I made nearly $9,000 in commissions. It's a great service.
On my initial mailing, I sent approximately 250 postcards to my existing client base. A number of my clients called and said that they had received new money from various sources. I wrote over $400,000 in new annuity business from a single mailing. It's a great way to keep in touch with your clients and cross-market products and services.
We mail postcards to our agents in the field. We send reminders, agency meeting announcements, birthday cards and agency updates. We love it! We get good feed back from the agents and we encourage them to use it for their clients and prospects.
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